Section: 0781
Prerequisite: MMC 3260 Communication on Internet
Semester: Spring 2012
Class meeting time: Wednesdays, periods 3-5 from 9:35 a.m. to 12:35 p.m.
Professor: Amy Zerba at azerba@jou.ufl.edu
Jan. 11: Introduction and Inspiration
Overview of course with examples to inspire, receive project one; pitching story ideas
Homework: Research two story ideas for video profile on person with talent and email professor pitches by 9 a.m. Tuesday, Jan. 17.
Jan. 17-18: Video storytelling
DUE: Profile video pitches due by email to professor on Tuesday, Jan. 17 at 9 a.m.
In class: Discussion on video storytelling and shooting
Homework: Study for Jan. 25 test on video storytelling (lecture notes and readings)
Readings: Sheila Curran Bernard’s Documentary storytelling: making stronger and more dramatic nonfiction films, pp. 15-31, Chapter 2: “Story Basics”; Vivien Morgan’s Practicing videojournalism, pp. 107-136, Chapter 6: “Filming for new and old media”; and Al Tompkins’s Aim for the heart: Write, shoot, report and produce for TV and multimedia, pp. 77-96, Chapter 6: “The Art of the Interview.”
OPTIONAL: Monday, Jan. 23: Water story idea talk
Water story discussion with Stacie Greco, water conservation coordinator at Alachua County Environmental Protection Department at 4:10 p.m. in CMIR (Room G037)
Jan. 25: Video storytelling test and camera demo
In class: Test on video storytelling; demonstration on how to use cameras
Homework: Work on profile video project
OPTIONAL: Monday, Jan. 30: Water story idea talk
Water story discussion with award-winning journalist and expert Cynthia Barnett, author of Blue Revolution and Mirage, at 5 p.m. in CMIR. Read her bio at cynthiabarnett.net
Feb. 1: Final Cut Pro training I
In class: Learn how to use Final Cut Pro (the basics)
Homework: Work on profile video (draft due Tues., Feb. 14 on course site by 9 a.m.)
Feb. 8: FCP II; writing SEO-friendly headlines, posting on site
In class: Discussion on posting to course site, headline writing, advanced FCP skills; work on video project in class (tentative)
Homework: Work on profile video (draft due Tues., Feb. 14 on course site by 9 a.m.)
Feb. 14-15: Profile video drafts due, one-on-one critiques
DUE: Draft of profile video with intro due on course site on Tuesday, Feb. 14 by 9 a.m.
In class: One-on-one critiques during individual appointments on Tuesday and Wednesday.
Homework: Work on revisions for final profile video due Tues., Feb. 21 at 9 a.m.
Feb. 21-22: Issue-trend multimedia package
DUE: Profile video project due on course site on Wednesday, Feb. 22 by 9 a.m.
In class on Feb. 22: Discussion of issue trend stories
Homework: Research two story ideas for issue trend pieces, write two pitches and send typed pitches to professor via email by 9 a.m. Tuesday, Feb. 29
Feb. 28-29: Story pitches for issue-trend multimedia package; story budget meeting
DUE: Two issue-trend story pitches due via email to professor by 9 a.m. Tues., Feb. 28
In class: Budget meeting for story pitches. This class will be divided into two groups (Group One: 9:35 a.m. to 11:15 a.m. and Group Two: 11:30 a.m.-1:15 p.m.) *Note extended period
March 7: Spring break
Homework: Work on issue-trend multimedia package (draft due Tues., March 20 at 9 a.m.)
March 14: Work on issue-trend multimedia package
Homework: Work on issue-trend multimedia package (draft due Tues., March 20 at 9 a.m.)
March 20-21: Issue-trend multimedia draft due; one-on-one critiques
DUE: Drafts of issue-trend multimedia package due Tues., March 20 at 9 a.m. on course site
In-class: One-on-one critiques of issue-trend projects on Tuesday and Wednesday during appointment times
March 27-28: Issue-trend multimedia package due; Innovation challenge
DUE: Issue-trend multimedia package due Tues., March 27 at 9 a.m. on course site.
In-class: Discussion on innovation in journalism and final project
Homework: Study for second test on April 4 on lecture notes and readings; work on idea for innovation challenge project
Readings: Mark Briggs’ Entrepreneurial Journalism: How to build what’s next for news, pp. 111-139, Chapter 4: “Don’t Wait, Innovate”; Brian Carroll’s Writing for digital media, pp. 207-235,Chapter 9: “We the People: Part II: News as Conversations”; Ken Doctor’s Newsonomics: Twelve new trends that will shape the news you get, pp. 114-127, Chapter 6: “It’s a Pro-Am World”; Nancy Durante’s Resonate: Present visual stories that transform audiences, pp. 2-22, Chapter 1: “Why Resonate”; and Hugh MacLeod (2009) Ignore everybody and 39 other keys to creativity, pp. 5-13, Chapter 2: “The idea doesn’t have to be big. It just has to be yours” and Chapter 3: “Put the hours in.”
April 4: Second test / more how-to discussion on innovation challenge
In-class: Second test at start of class; more discussion/demo on innovation challenge
Homework: Work on innovation challenge idea and sketches due April 11
April 11: Innovation challenge idea pitches
DUE: Innovation pitches with sketches due at start of class
In-class: Present innovation challenge idea to class. *Class may run long. (tentative)
Homework: Work on innovation challenge video pitch. Draft due April 17 by 9 a.m. on course site
April 17-18: Innovation challenge video drafts and proposals due; critiques
DUE: Innovation challenge video drafts due on site by 9 a.m. on Tuesday, April 17
In-class: One-on-one OR group critiques of innovation challenge video pitch during appointed times on Tuesday and Wednesday (tentative)
April 24-25: Innovation challenge videos and proposals due; presentation
DUE: Innovation challenge video pitches with write-up on course site by 9 a.m. on Tues., April 24
In-class on April 25: Presentation walk-through; help with room set-up, logistics (tentative)
April 25: Presentation of innovation challenge videos and proposals (mandatory) Students will present innovation challenge idea and video pitch to panel of judges and audience in CMIR. Event is tentatively scheduled for 6 p.m.-8:30 p.m.